Archive for the ‘Social Media’ Category

3 Tips on How to Use Pinterest Boards!

Wednesday, March 27th, 2013

Have you sigPinterestned up for a Pinterest account? I know another social media site that is going to suck time out of your day. But you should be paying attention to this blistering hot new graphics based social media site. Why you ask, to help you grow and market your business.

There are countless ways to put Pinterest to work in marketing your business and below are three suggestions to get you started: (more…)

Do I Really Need Social Media In My Business?

Monday, February 27th, 2012

I am pleased to feature Kim Letendre founder of KAZ Works LLC, as today’s Guest Blogger.

The quick answer:  NO.     Yes, I’ll be unpopular with this response, but in all honesty, I’ve set up social media for businesses that wanted it and it has done them absolutely no good.  That was partially my fault.  Even though I stressed the importance of being involved in the daily use of social media, I didn’t insist that they sign a contract for continued maintenance.  I basically filled their request – to build the page and the following.  I let them believe they knew what they were talking about.

Now, I will not even consider setting up a social media presence for a business unless there is a plan in place for continued maintenance for at least a one year period – with assessments occurring every two months so we can tweak and adjust the plan. (more…)

Tips for Twittering 15 Minutes a Day!

Wednesday, June 15th, 2011

Twitter may seem like a relatively new player on the social media front, but the site is actually nearly five years old, having debuted in 2006. Now, Twitter has over 100 million registered users who are sending out a combined 55 million-plus tweets a day. Many people still see Twitter as a waste of time – but didn’t they think the same thing about the Internet, 15 or so years ago?

If you’re looking for a quick, concise way to reach a wide audience, Twitter may be your answer. Twitter’s strength lies in its openness and its numbers. Of course, those are its drawbacks, too. It is so easy to connect with people on Twitter that it is not much of a commitment – at first, at least.

As a business owner, you should observe what the “average” user does – and then do the opposite! For instance: (more…)

Pick Your Social Meda Battles!

Friday, April 29th, 2011

If you were to advertise your business, you wouldn’t start by creating a list of newspapers, Yellow Pages, and magazines, and immediately sign up to place ads in each and every one of them. Instead, you wouldd set a budget and do an assessment of prospective advertising venues in order to determine which would be most effective in reaching your target market.

Even though you can join most social media outlets free of charge, your involvement will cost you something that might be even more valuable than a modest sum of money: your time. As a result, you need to plan where to invest your social media “budget” much like you would plan on spending your advertising budget.

So don’t go crazy and join 20 different social media sites just because they are there.  Instead, (more…)

Have you taken the plunge into Social Media?

Sunday, April 24th, 2011

Have you taken the plunge into social media or are you on the sidelines wondering if this is the best use of your time!

“Social media” is defined by Wikipedia as “media for social interaction, using highly accessible and scalable publishing techniques.” In laymen’s terms, social media helps people connect online. In popular usage, the term “social media” typically refers to social networking and sharing sites, including the following: (more…)