Archive for the ‘Marketing’ Category

Happy tcDocs Customer

Tuesday, January 31st, 2017

The cornerstone of our software is happy customers. Below is a testimonial that we received from Travis Morris of Keller Williams who has been using  tcDocs in his business.

If you would like to give tcDocs a go then please contact us for your free 14-day trial.

Top Producer 8i® – Tips for Creating Automated Action Plans

Monday, May 13th, 2013

As a Top Producer 8i Certified Trainer and Consultant I am asked numerous questions about this popular real estate Customer Relationship Management (CRM) but the  one question that comes up more than any other is “How do I set up my Action Plans?”. This is one of the most powerful features of Top Producer 8i, yet in my opinion one of the most underutilized.

We are consistently told that staying in touch with past clients, potential sellers, buyers and your sphere of influence is more cost effective than marketing to strangers. Using Top Producer 8i Action Plans is one of the easiest ways to accomplish this task. They remind you who to contact and when, either by calling, mailing, or emailing and once scheduled the task stays on your to do list for weeks, months and even years.

There are numerous customizable action plans to choose from.  However, (more…)

Summer Marketing Ideas: Holidays and Observances

Tuesday, August 7th, 2012

This week Guest Blogger Adele Jackson gives some ideas to create a summer marketing plan using Holidays and observances.

Last time we talked about drumming up some business in summer and I encouraged you to think about what’s on the mind of your customers to create your summer marketing plan. Well, today’s post goes perfectly with that. Holidays and observances are a great way to tap into what’s happening in your customers’ lives. Some holidays are widely celebrated and some observances are a bit quirky and fun. Either way, they can all be great for blog post ideas, creating product promotions and more.

Here is a handy list of holidays and observances in summer. (more…)

When Business is Slow in Summer: Think Seasonal

Tuesday, July 31st, 2012

This week Guest Blogger Adele Jackson gives you some tips and advice for when your business slows down for the summer.

A lot of people tell me that their business slows down in summer. And unless you sell vacation packages, swimming pools and water wings, I suppose it can happen. But here’s the thing…all you need to do is what those travel agents and swimming pool sellers do to get things revved up for summer. No, you don’t have to sell vacations and pools, but you do need to understand what your customers are thinking about in the summer months and cater your marketing to that.

A few questions to ask yourself: (more…)

Real Estate Agents: 7 Ideas For Using Video

Tuesday, February 28th, 2012

Today’s Guest Blogger is Janet Patten who specializes in video.  Here are 7 tips on how to use video:

A golden opportunity for real estate agents is to create videos to market and promote their business and to showcase listings. Agents may wonder – what should I make my video about? Here is a list of 6 types of video that would be great for a real estate business. (more…)