Archive for February, 2012

Real Estate Agents: 7 Ideas For Using Video

Tuesday, February 28th, 2012
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Today’s Guest Blogger is Janet Patten who specializes in video.  Here are 7 tips on how to use video:

A golden opportunity for real estate agents is to create videos to market and promote their business and to showcase listings. Agents may wonder – what should I make my video about? Here is a list of 6 types of video that would be great for a real estate business. (more…)

Do I Really Need Social Media In My Business?

Monday, February 27th, 2012
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I am pleased to feature Kim Letendre founder of KAZ Works LLC, as today’s Guest Blogger.

The quick answer:  NO.     Yes, I’ll be unpopular with this response, but in all honesty, I’ve set up social media for businesses that wanted it and it has done them absolutely no good.  That was partially my fault.  Even though I stressed the importance of being involved in the daily use of social media, I didn’t insist that they sign a contract for continued maintenance.  I basically filled their request – to build the page and the following.  I let them believe they knew what they were talking about.

Now, I will not even consider setting up a social media presence for a business unless there is a plan in place for continued maintenance for at least a one year period – with assessments occurring every two months so we can tweak and adjust the plan. (more…)