Archive for July, 2011

Why Use Facebook Ads?

Tuesday, July 12th, 2011
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According to www.checkfacebook.com there are over  700 million active Facebook users.  An active user is someone who has been on the site in the past 30 days.  Given the number of Facebook users more business are looking to Facebook to advertise their products and services.

Facebook launched their advertising program on November 6th 2006 and Zuckerberg announced “For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do,”

Facebook ads work much the same way as other Pay Per Click ads, however, there are a few significant differences. (more…)