Archive for June, 2011

Is LinkedIn the Sleeping Giant?

Saturday, June 25th, 2011

LinkedIn may not be as flashy as Facebook or as trendy as Tumblr, but for most people with a business, it’s definitely a must in the social media world. With a solid user base of over 75 million people, LinkedIn is popular among high-level businesspeople; according to the LinkedIn PR page, executives from each of the nation’s Fortune 500 companies belong to the site. LinkedIn focuses more on professional activities and accomplishments, and less on cute games and applications. So if your target market trends a bit to the older, corporate side, LinkedIn may be the place for you.

The first thing to do on LinkedIn is  (more…)

Tips for Twittering 15 Minutes a Day!

Wednesday, June 15th, 2011

Twitter may seem like a relatively new player on the social media front, but the site is actually nearly five years old, having debuted in 2006. Now, Twitter has over 100 million registered users who are sending out a combined 55 million-plus tweets a day. Many people still see Twitter as a waste of time – but didn’t they think the same thing about the Internet, 15 or so years ago?

If you’re looking for a quick, concise way to reach a wide audience, Twitter may be your answer. Twitter’s strength lies in its openness and its numbers. Of course, those are its drawbacks, too. It is so easy to connect with people on Twitter that it is not much of a commitment – at first, at least.

As a business owner, you should observe what the “average” user does – and then do the opposite! For instance: (more…)