6 Tips For Facebook In 15 Minutes!

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With over 500 million active users who spend more than 700 billion minutes per month online, Facebook is a natural first stop for marketers looking to reach an online audience. The biggest benefits of Facebook include:

  • Reach (Nearly everyone is there!)
  • Ease of use (If my aunt can figure it out, anyone can)
  • Ability to add numerous media, including audio, images, and video to your page
  • Ability to email groups of fans at a time

If you decide to go the Facebook route, your first step is to create a “Like” page for your business.  This is basically a profile for your business.  Until recently, these pages used to be called “Fan” pages. Personal profiles limit the number of people you can be friends with, while “Like” pages do not. Also, “Like” pages enable you to create an RSS feed and build custom applications. There are a number of tutorials online with step-by-step instructions for creating a “Like” page.

However, if that’s overwhelming, I do offer a Facebook setup service. Please contact me and I would be glad to discuss your specific requirements.

Once you have created your Facebook “Like” page, your daily 15-minute to-do list includes the following:

  1. Update your status.  Be sure to make it relevant to your audience.  Skip the “breakfast” posts unless you’re a chef! (1 minute)
  2. Add new blog posts, videos, photos, etc. to your wall.  Many other social media sites like Twitter as well as your blog can be set up to add these updates automatically to your wall. (2 minutes)
  3. Review comments on your wall and respond to them. (4 minutes)
  4. Review your news feed and spend a few minutes commenting on posts and updates from your contacts.  (4 minutes)
  5. Respond to invitations and messages in your inbox. (2 minutes)
  6. Locate new people to invite to your “Like” page by checking out the friends of current page fans (2 minutes)

This timeframe may seem ambitious, and it is! You may also need a very fast internet connection to pull it off. Depending on how many messages and posts you actually get, and how quickly you want to add new friends, you might choose to be a bit more flexible.

Still, the idea is to focus on the most important activities and stop when you’re done.  Sure, you could easily spend the whole day puttering around on Facebook, but your goal is to set a time limit and use it to the max. If you have extra time, you can go back and play Farmville or challenge a friend to a game of Text Twist. Or you could decide to add more friends or get more involved in a conversation. In the meantime, though, get in, get out, and get customers.

If you would like to connect on Facebook then please push the Facebook icon on the right.   When you land on my page push the “Like” button and as a thank you there is a free Facebook Workbook as my gift to you!

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