Have you taken the plunge into Social Media?

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Have you taken the plunge into social media or are you on the sidelines wondering if this is the best use of your time!

“Social media” is defined by Wikipedia as “media for social interaction, using highly accessible and scalable publishing techniques.” In laymen’s terms, social media helps people connect online. In popular usage, the term “social media” typically refers to social networking and sharing sites, including the following:

  • Blogs
  • Forums
  • Image/Phot-Sharing Sites
  • Video-Sharing Sites
  • Twitter
  • MySpace
  • Facebook
  • LinkedIn

It has become the battle cry of the Internet revolution that businesses MUST be involved in social media to succeed online. But with new social media outlets emerging and others going in and out of favor at an ever increasing pace, it can be hard to keep up.

Many online entrepreneurs find it a real challenge to know where to invest their time and how to leverage social media effectively.  Many frazzled business owners are asking themselves and others the following questions:

What social media outlets are best for my niche?
How much time do I need to spend online to be successful?
I’m so busy working IN my business – how am I going to Tweet, blog, and spend hours on LinkedIn too?
Do people really care whether or not I’m on Facebook?

Sure, managing your social media efforts can seem frustrating and overwhelming at first glance. But fortunately, you don’t have to invest hours and hours posting tweets about what you ate for breakfast, or uploading videos of your cat to YouTube. In fact, you are better off skipping those things.

Instead, approach social media with a plan, and focus on providing and sharing useful information while also interacting with your fans, friends, and followers.

If you do that, social media can be an effective and even fun part of your marketing mix.

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