If you were to advertise your business, you wouldn’t start by creating a list of newspapers, Yellow Pages, and magazines, and immediately sign up to place ads in each and every one of them. Instead, you wouldd set a budget and do an assessment of prospective advertising venues in order to determine which would be most effective in reaching your target market.

Even though you can join most social media outlets free of charge, your involvement will cost you something that might be even more valuable than a modest sum of money: your time. As a result, you need to plan where to invest your social media “budget” much like you would plan on spending your advertising budget.

So don’t go crazy and join 20 different social media sites just because they are there.  Instead, (more…)

Have you taken the plunge into social media or are you on the sidelines wondering if this is the best use of your time!

“Social media” is defined by Wikipedia as “media for social interaction, using highly accessible and scalable publishing techniques.” In laymen’s terms, social media helps people connect online. In popular usage, the term “social media” typically refers to social networking and sharing sites, including the following: (more…)

One of the things that I have found working as a Virtual Assistant with real estate agents and small business owners is that most of us spend most of our time on irrelevant tasks that have little or nothing to do with the attainment of our most important goals.

I hope that the information that I am about to share with you will help you get more organized and thus more productive. (more…)