Pick Your Social Meda Battles!
Friday, April 29th, 2011If you were to advertise your business, you wouldn’t start by creating a list of newspapers, Yellow Pages, and magazines, and immediately sign up to place ads in each and every one of them. Instead, you wouldd set a budget and do an assessment of prospective advertising venues in order to determine which would be most effective in reaching your target market.
Even though you can join most social media outlets free of charge, your involvement will cost you something that might be even more valuable than a modest sum of money: your time. As a result, you need to plan where to invest your social media “budget” much like you would plan on spending your advertising budget.
So don’t go crazy and join 20 different social media sites just because they are there. Instead, (more…)